<aside> 🎯 Target customer
</aside>
Who is our ideal customer profile?
<aside> ⚠️ Main problem
</aside>
What problem is our ICP facing?
<aside> ✨ Product category
</aside>
What space do we exist in?
<aside> 🌟 Main capability
</aside>
How do we solve it?
| Main benefit | |
|---|---|
| Value proposition | What value do we offer? |
| Messaging | What do we say about it? |
| Proof points | What proof is there? |
| Customer goals or/ pain points | |||
|---|---|---|---|
| Status quo |
How the customer is currently achieving or solving | | | | | Capability
How your org/feature helps solve it better | | | | | Benefit
Why it matters | | | | | Relevance
Why it matters now | | | | | Value proposition
A combination of capability and benefit | | | | | Proof points | | | |