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What is a Market Map?

A market map shows how your product compares to competitors based on key factors like market share, customer satisfaction, or feature depth.

For SaaS teams, it helps visualize who owns what part of the market, identify underserved segments, and spot growth opportunities others might miss.

Think of it as a snapshot of your playing field—and where you have the best chance to win.

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How to Use This Template

• Pick your comparison factors. Common axes are market share vs. customer satisfaction, but you can swap in metrics like price, ease of use, or NPS.
• Choose your competitors. Start with 5–10 direct and indirect competitors who overlap with your audience, product category, or value props.
• Gather your data. Pull from review sites (G2, Capterra), web traffic (Similarweb), funding info (Crunchbase), or your own analytics.
• Plot your position. Place each competitor (and yourself) on the map based on the selected factors.
• Analyze the gaps. Look for whitespace opportunities—niches or segments with unmet needs. </aside>

X-Axis: [Your Chosen Factor]

What will you plot along the bottom?

Common options:

• Market share (estimated by traffic, funding, or users)
• Pricing (lowest to highest)
• Feature depth (basic to advanced)

Choose a factor that highlights competitive differences.

X-Axis: [Your Chosen Factor]

What will you plot along the bottom?

Common options:

• Market share (estimated by traffic, funding, or users)
• Pricing (lowest to highest)
• Feature depth (basic to advanced)

Choose a factor that highlights competitive differences.

Competitors to Include

List 5–10 competitors to plot on the map.

Consider:

• Direct competitors targeting your same audience
• Indirect competitors solving similar problems differently
• New entrants or niche players worth watching

Data Sources

Where will you get your comparison data?

Suggestions:

• Review sites (G2, Capterra)
• Web traffic tools (Similarweb, Ahrefs)
• Social proof (case studies, testimonials)
• Internal product usage or win/loss data

🚧 Map it Out

When you’ve filled this out, plot it in Miro for easy visualization:

Competitor Mapping Matrix Template | Miroverse