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What is a Feature Comparison Table?

A feature comparison table helps you stack your product against competitors based on specific functionalities, pricing, and key differentiators.

It’s a practical way to visualize:

• Where your product shines
• Where competitors might have the edge
• What matters most to your buyers when choosing a solution

For SaaS teams, this table keeps everyone aligned on competitive positioning—from product to marketing to sales.

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How to Use This Template

• Pick your competitors. Focus on 3–5 direct competitors relevant to your product, customer segment, or feature set.
• List features that influence buying decisions. Prioritize differentiators like integrations, ease of use, analytics, support, etc.
• Fill in the details. Mark which products offer what, but don’t stop at yes/no. Add context like “limited to premium tiers” or “basic version only.”
• Highlight your differentiators. Bold, badge, or call out the features where you outperform others.
• Use it for internal enablement. Share with sales, marketing, and product teams to align messaging and roadmap priorities. </aside>

Competitor Columns

Add columns for your product and your selected competitors.

Feature Rows

List the top features that influence buying decisions.

Comparison Details

Fill in each cell with specific info.

Differentiator Highlights

Visually call out your advantages.